Jimmy Choo
February 1, 2009 by cinder
Filed under Designers, Shopping Guide
description:
This Malaysian fashion designer was born to a family of shoemakers in Penang in 1961. According to Pendersen, inspired by his family’s profession Jimmy Choo created his first shoe when he was 11 years old. After graduating from Cordwainers college, (at what is now part of the London College of Fashion) in 1986, Choo set up a workshop in Hackney, in London’s East End and then opened a small boutique in upmarket Mayfair. In 1988 British Vogue featured a record breaking 8 pages of his designs, and from 1990 until her death, Choo was under the patronage of Diana Princess of Wales.
In 1996, he joined forces with Tamara Mellon, Vogue’s accessories director, (who recognized Choo’s potential and a niche in the luxury accessories market), and co-founded Jimmy Choo Ltd. Together they sourced shoe factories in Italy to produce footwear on a bigger scale.”It doesn’t matter what you are wearing – if you have good shoes and a good bag, you’ll look right”.
As the success of his designs escalated, according to the official website, Choo then sold his half-stake in the ready-to-wear side of the company in 2001 to Equinox Luxury Holdings, in order to concentrate on his more exclusive line of Jimmy Choo Couture footwear, made under license from Jimmy Choo Ltd. His ready to wear label continues to grow under the guidance of Tamara Mellon and now incorporates other accessories like handbags and sunglasses. The RTW label continues to go from strength to strength, having celebrated more than 11 years of high fashion footwear, sold in around 60 branded stores worldwide. ~ suite101
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